Online Google Ads course
PPC Training | Online Google Ads Course | Available Online with recording access
Become a Google Ads Specialist
Live Class with Trainer
Community Support
Lifetime Access to Content
Roadmap for Successful Campaigns
Upcoming Batches
Google Ads Certification Course Online in India | |
Google Ads Course Fee | 18,000 |
Google Ads Course Duration | 1 Month |
Classes Availability | Google Ads Course is Online |
Google Ads Course Modules | 11 |
Get Globally recognized Google certificate from this course *
Online Google Ads Course Structure
PPC Training Introduction
In the first module, we will understand Pay Per Click, its trends and how businesses are using it to gain an advantage in the online market.
- What is Paid Advertising?
- Search Engine Marketing
- How Businesses are using PPC?
- Introduction to Google Ad
- Keyword Research
Search and Display Advertisement
In this module, we study different types of ads used for promoting products and services online. How the user interacts with them etc.
- Search Ads
- Text Ads
- Display Ads
- Mobile Ads
- Video Ads
Bidding and Attribution
In this module, we study various configurations to enhance the bidding process of PPC and understand methods to make conversion better.
- (Extensions)URL, Phone Numbe
- Sale and Discount Offers
- Audience and Placements
- Running Live Campaigns
- Conversion and Tracking
Bid Strategy
In this module, we learn how to write effective ads, build campaigns based on specific keywords and strategies for niche businesses.
- Building campaigns
- Searching Business
- Negative Keywords, Broad match
- Effective Strategy selection
Tracking performance and management
In the first module, we will understand complete insight into your active Google Ads campaigns and easily track their performance
- Position
- Impression
- Clicks
- Conversion
- Keyword Research
Google advanced
classes
In this module, we study some amazingly easy ways to find information with some advanced tools to fetch right information.
- Search Ads
- Text Ads
- Display Ads
- Mobile Ads
- Video Ads
Google Tag Manager
In this module we study how to add and update your own tags for conversion tracking, site analytics, remarketing collectively.
- Understanding GTM
- Configuring Your Tag
- Linking Google Analytics
- Conversion and Tracking
Re-Marketing
In this module, we learn how to write effective ads, build campaigns based on specific keywords and strategies for niche businesses.
- Building campaigns
- Searching Business
- Negative Keywords, Broad match
- Effective Strategy selection
Google Ads Certification Course
The online Google Ads course from PIMS helps you earn Google adwords certification likr display certificate which shows your ability to run the Google advertisement to meet with the current marketing objectives. The course has been designed for the digital marketing enthusiasts who want to upgrade their skills of Google Ads campaign.
With this coursework program, the aspirants help to learn how to drive more sales and get organic listings. After completing the course, you will be able to run the Google Ads platforms successfully and will be able to become a Google Ads specialist.
PIMS provides Google Ads complete courses in both online and offline mode so that aspirants all over India can grab the course and start a successful business online
What PIMS Covers in Google Ads Course Program?
We have designed our Google ads course in India program with future goals. Moreover, we provide real insight into the current marketing world and implement the same in our Google ads training course, which is as follows:
1. Introduction To PPC
In this course module, the learners will learn about the search engine marketing program and pay-per-click strategies. The individuals will learn about the basics of the Google ads course in India and how it helps the business grow. In addition to this, learners know about the followi
- What is Paid Advertising?
- Search Engine Marketing
- How are Businesses using PPC?
- Introduction to Google Ads
2. Introduction to online Google Ads course
The course module focuses on the introduction of the PPC ad campaigns and in-depth analysis of the keyword research and payment options. Moreover, the module helps to learn the Google ads account. Aside from this, the course cover various things given below:
- Introduction to PPC & Ads
- Setting Up Google Ads Account
- Payment Option-Which is better?
- Google Ads Account Structure
- Google Ads Account Structure
- Types Of Keywords
- Keyword Intent
3. Google Ads Search Campaign
Google ads campaigns are beneficial for companies to earn profit. This is why the course focuses on the process of the Google ads campaign and automation bid strategies and how to improve the CTR rates and work on conversion tracking. The coursework focus on the following things:
- Create First Search Campaigns
- Understanding Ads, Ads, Keyword Concept
- Learn Bidding Strategy
- Manual and Automation Bid Strategy
- Conversion Tracking
- CPC/CPM
- Google Ads Extension
- Phone Extensions
- What is Quality Score?
- What is CTR?
- How to optimize your cost?
- How to Maintain QS & High CTR?
4. Google Ads Display Campaign
The Google ads display campaign is also focused on type of display network, advertising and placement targeting. Moreover, we focus on targeting the demographics and other things inclusive of:
- What is Display Advertising?
- Understanding Display Setting Concept
- Frequency Capping
- Types of Display Network
- Understanding Display Planner Tools
- Display Targeting Optimization
- Display Keywords Targeting
- Placement Targeting
- Topics & Demographics Targeting
- Understanding Conservative Targeting
- Aggressive TARGETING (Display Campaign Optimizer)
- Tips & Tricks
5. Google Ads Video Campaign
The Google ads video campaign and video ads format. The course module focuses on different bidding methods. This also include the following things;
- What Are Video Ads?
- Video Ads Format
- In-Stream or Video Discovery Ads
- Bumper Ads: 6-second Video Ads
- Different Bidding Method
- Linking your YouTube Accounts to Ads
- Types of Video Targeting Methods
- Selecting Best Targeting Method for your Ads
- Tips for Creating Video Ads
6. Universal App Ads
Universal App campaigns allow the advertisers to generate more app installation and also drive in-app conversions. Universal app ads focus on campaign optimization and other things which are as follows:
- Understanding Universal App Ads
- Creating your First Mobile App Ad
- Campaign Optimization
- Bid Strategy (Cost per Install)
- Find Best Placement for Ads
- Tips & Tricks for More Installation
7. Re-marketing
The Remarketing is an important part of Google Ads course online at PIMS as it allows you to customize all displays ads for the audience who has visited the site previously. The remarketing covers the importance of remarketing and focus on re-marketing strategies which are as follows:
- How to use Shared Library
- Benefits and importance of Remarking
- What is the Audience?
- How to Create a Remarketing List?
- Setting Up Your First Remarketing Campaign
- What kind of campaign needs to be designed in a remarketing campaign?
8. Google Ecommerce
Google ads is one of the main marketing channel for many e-commerce business. We help our participants to go through the whole platform to maximize their sales and guide to what to focus on for maximum benefit.
- Setting Merchant Account
- Setting Store
- Bid Strategy in Ecommerce Ads
- Optimization of Campaign
9. Tracking Performance and Measurement with Google Analytics
Tracking performance is important to know that your SEO efforts are paying off correctly. Keep a tab on Google Analytics and learn the advanced tricks for higher ranking websites.
- How to use Google Analytics Audience
- Custom Audience building
- Advance Tricks
10. How to Make Money with Google ads
Google advertising manuals can help to earn commission and know about the various strategies to structure your actions and optimize your website accordingly. Here we will be helping the participants to know how to monetize their online platforms.
- How to setup google ads agency
- Proposal creation
- Understand the commission structure of the agency
- Proposal sample creation.
11. Google Ads Advance Classes Learning
Mastering the fundamentals is important, but leveraging the advanced classes is important to remain competitive in the market.
- Working on Rules
- Methods of Creating rules for Automation
- Working on Script
- Learning Sources
- Master Session on writing awesome Ad Copies
About the Trainer
Pranav Jha is a Digital Marketing Professional and co-founder of PIMS. He is known for his PPC skill and run campaigns with millions of budgets. He has trained 5000+ students
Via workshop and offline training methods.
Conducted guest sessions at Amity University, IILM College, Kirori Mal College, BHU, and many such prestigious colleges. 10+ Years of experience in digital marketing and helped 1000+ clients across the world.
Google Ads and PPC Ads Bidding Strategies and Attributions
Bidding is the prime strategy of Google ads and PPC ads campaign. So, we have designed the coursework by paying special attention to these strategies, such as building the campaign strategies, effective ad budget, and targeting the audience through the right keywords.
- Writing Ad and Building campaigns
- Searching Business Specific Keywords
- Negative Keywords, Broad match
- Effective Strategy selection and Execution
In addition to this, students learn about the configurations and bidding attributes such as the progress of the campaigns, PPC and work on better conversions.
- (Extensions)URL, Phone Number
- Audience and Placements
- Running Live Campaigns
- Sale and Discount Offers
- Conversion and Tracking
What Are the Advantages of Having Google Ads and PPC Course From PIMS?
By having the Google ads and PPC course in India, you get to learn about the following concepts:
- Know about the basics of paid marketing and Google ads trends
- Type of advertisements you can follow to run business and their effective usage
- How to use the Google Ads new interface for specific advertisement purposes
- How to build a captivating Google ads campaign for a particular business niche
- How to analyze the performance of the Google Ads and monitor the conversions
- User experience guiding factor for better conversions
- How to use the Google ads for generating traffic and leads
- Helpful in building a successful career in the field
PIMS Placement Assistance Services
With the increasing online marketing trend, more and more people are seeking digital marketing courses. Besides that, the need for PPC and online Google Ads course experts is constantly growing. The future of the Google Ads experts is bright.
This is why we develop our detailed Google ads course programs, which help you build a strong career. Moreover, we timely organize the job fair and placement opportunities to get desired job right from this platform.
Moreover, the course module is available in easy to download format to get the details with their lifetime. In the end of the course, we provide certificates and arrange a placement program for the students.
- We also help the students to learn about resume writing and interview preparation.
- We help in preparing the interviews and communications
- We organize placement fare so that students get the job right after completing the course.
FAQ's For PPC Course
Google Ads works well by displaying the ads when people search online for the services and products offered by the websites:
- The first action here starts by selecting the goal for the business.
- Next, you need to select the geographic location where the ad will be displayed.
- Finally, you will be able to draft your ad and set your budget cap every month.
Once the ad is approved, you can check whenever the users will be there in the target area searching for a service or product like yours.
PPC or Pay Per Clicks entails that you can pay only for the ad if any user or visitor clicks on it.
Other advertising models will include:
Cost per engagement or impression where the payment releases based on when the user completes the target or how many times the ad was displayed
Yes, you will be an expert post-completion of your course. But it will depend upon your dedication and your experience level too.
Yes, at PIMS we provide certificates to all our students for completion of the course successfully.
Yes, you can apply for the course after your graduation or during your graduation too.
There are three types of Google Ads, and they are:
Display Network campaigns: They are in image form, and these ads appear on apps or websites that your clients visit.
Search Network campaigns: They are in text form, and the ads will be shown on the Google search results pages so that when someone searches for the services and products, they find them.
Video Campaigns: The campaigns usually range from six to fifteen seconds, and these ads are displayed during or before YouTube content.
Yes, PIMS will provide you with a certificate after completing your training with them.
At PIMS we offer the Google Ads course for a month (20 hours).
We did offer placement and internship drives for our students. Yes, all our students are provided with placement assistance on completion of the certification.
The Google Ads course offered by PIMS has many nuances:
- At PIMS we offer a complete program for teaching candidates with the Pay per click management.
- Our decades of experience in the Google Ads industry.
- Our practical learning methodology with the running campaigns and live projects.
Do reach us out if you are looking forward to being an expert in Google ads.
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About Us
Professional Institute of Marketing & Strategy-Best Institute for Digital Marketing Course in Noida, Delhi, NCR. PIMS(Professional Institute of Marketing & Strategy) is a great learning platform for students, entrepreneurs and based at Sector 16, Noida.
For the past several years, PIMS has defined its leadership position in the education industry and helped students in learn SEO, Google Ads, Facebook ads and around 32+ more modules of digital marketing.
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